Then optimize outbound marketing) You don't have to choose between inbound and outbound marketing. Instead, combine the two strategies for better results. Once you have profiles of your ideal customers, you can use them to rank and qualify inbound leads to increase sales. Using this strategy, your sales team can focus on higher quality leads because they are the most likely to convert. Similar to your KPIs you can qualify leads based on:
Interactions with the website (opening emails, downloading content, viewing pages) Responses to registration forms Demographics Profit Potential Revenue Using this strategy correctly Malaysia phone number list you should see to faster sales cycles, higher conversion rates, and a more motivated sales force. Segment your audience and design a content marketing strategy for each segment. Segmentation is a powerful tool for adding personalization and ensuring potential customers receive only relevant information. You can segment your customers based on any characteristics you think are relevant.
For example, you can categorize them by single characteristics such as age, occupation, industry, behavior, etc., or combine them. Like KPIs, segments allow you to target specific potential groups with personalized content that is highly relevant to their preferences. For example, if you want to share holiday-focused content, you need to segment your leads by location.