With the changes that Google implemented last year, many SEA agencies had to make major adjustments: Abolishing Expanded Text Ads (ETAs) again: Responsive Search Ads (RSAs) were introduced and ETAs will be phased out by mid-2022. Quit +Broad +Modified +Match (BMM) and reintroduce “phrase match” when BMM was recommended a few years before. [Exact match] is no longer an exact match, exact has become broader. Smart Shopping is actively recommended by Google, in addition to or as a replacement for Google Shopping. Performance Max?
As mentioned, Google has already been busy implementing new developments within Google Ads in 2021. Now (before 2021 beta access for larger accounts) there is a new campaign type for all advertisers: Performance Max. This new campaign form will have a prominent place within Google Ads, so it will replace Smart Shopping . We tested Performance job function email list Max campaigns on four customers and the results are promising for webs hops so far! First of all, we will explain what Performance Max means. Performance Max is a combination of display, video ads, text ads and Google Shopping and stands as a new type of advertising opportunity in Google Ads. Performance Max ads are shown on: Google Search and Search Partners Google Display Network discover Gmail YouTube and other video channels Google Maps Performance Max - types of impressions Source: Google Ads What is Performance ax?
They are Smart Shopping campaigns squared or Smart Shopping campaign on steroid. Google Ads requires even more textual, data feed, and visual input and is completely independent in creating content. Where you can only use Smart Shopping as a webs hop – with a data feed from the Google Merchant Center – Performance Max can be used by all advertising accounts. Google Ads uses your input content and will not only compile ads, it will also create new content! How do you set up Performance Max? As mentioned, Performance Max runs as a completely new form of advertising within Google Ads.