Since the reform and opening up, the rapid development of the economy and the great abundance of the commodity market have made everyone in the society want to start a business and become a boss, which makes everyone want to stop.
But how far are you from entrepreneurial success ?
Over the years, because we have been focusing on the marketing promotion and market operation of entrepreneurs, facing the anxiety and confusion of entrepreneurs, we have proposed the concept of low-cost entrepreneurship.
Low-cost entrepreneurship mainly means that on the one hand, entrepreneurs must avoid market risks to the greatest extent and fully integrate various social resources that are beneficial to themselves, so as to obtain the greatest chance of survival; on the Latest Mailing Database other hand, through intensive cultivation of products and services Some local regional markets establish their own publicity networks and resource advantages, provide a model demonstration effect for future market expansion, and further extend the influence of the brand.
So how to solve the confusion of low-cost entrepreneurship?
Mr. Yu Fei, a famous brand marketing expert and CEO of Lange Zhiyang International Marketing Consulting Agency , proposed the following methods:
1. Identify the market
Low-cost entrepreneurship, as the name suggests, is to strive to obtain the maximum possible return with a small investment as much as possible, so that the limited capital can be fissioned into a huge nuclear energy effect through the full integration of marketing methods and market resources.
Therefore, when the market is officially launched, one should not focus on hot products with strong consumer demand based on subjective assumptions, but should rationally analyze and choose carefully. Many entrepreneurs are very ambitious and high-spirited at the beginning, but after a period of time there is no market return, so the original ambitions have turned into stalemate in the end. Therefore, to choose a good market entry point, the first key is to understand the local business, product distribution and network operation quality of related channels, as well as consumers' consumption psychology and the individual needs of consumption levels in product selection. Only these things are straightened out. You will have a purpose.
2. Promote strengths and avoid weaknesses
Since it is a low-cost operation, it is necessary to highlight its own market operation advantages. Due to the limitation of strength and promotion funds, we have to consider how to use the money wisely.
Now, some entrepreneurs are often impetuous, and they rush into the market without knowing the selling point, model, and service. They want to quickly establish product brand awareness, so that the cost investment is quite blind, and the propaganda is seriously lacking in lethality, impact, and incitement. Sexual, inductive. In terms of terminal operation, innovative measures are often neglected, and they are chasing popular retail terminals. They cannot implement a downward shift of focus, and they cannot achieve a steady and steady operation in the surrounding regional markets.
3. Fine service
Whether it is the formulation and implementation of strategies and tactics, or the monitoring and tracking of plans, a meticulous, solid and rigorous style must be reflected. In the face of fierce competition and a critical market, you must first integrate and build a sophisticated and professional team, quickly implement various marketing concepts and market decisions to retail terminals, and implement every item of strategic positioning and tactical differences. It is subdivided into service consumers. Only in this way can you reduce the cost of publicity without spending a lot of lean labor costs. With executive power, tenacity and hard-working willpower are also very important.
4. Different demands
Entrepreneurs cannot be arrogant in capital investment due to their limited strength. On the contrary, everyone is cautious, afraid of taking risks. Therefore, they place great emphasis on whether the use of money is in place, whether the input-output ratio is reasonable, and whether it is profitable after a period of time.
Therefore, in the combined use of publicity means, individualized positioning and differentiated demands must be emphasized. Especially in the aspect of text propaganda, we must not be around the corner and talk nonsense. We must reduce technical and abstract ethics and preaching. We must be straight to the point and go straight to the root. We must maximize attention and attract public attention. In addition to having distinct selling points, event marketing, news marketing, etc., are very important to be creative and unique.
5. Regional victory
The regional market, especially the third terminal including townships and rural markets, should be broad and promising under the current economic conditions and purchasing environment. Entrepreneurs should not expect to be fat in one go. On the contrary, they should work steadily. It is necessary to know that the establishment of many well-known large enterprises and large groups is also a result of the success of each regional market, and their accumulated experience and fully integrated resources are further copied. , copy, and then continue to supplement in the development, that is, to improve the ability to resist risks, but also to exercise and cultivate the revolutionary fire, a single spark can start a prairie fire, what are you worried about.
Six, careful layout
In today's commercial society , all kinds of entrepreneurial information are flooding people's eyes. It is necessary to analyze the obtained information well. Don't believe it if you have not gone through inspection and understanding of the business situation . The first thing to look at is the strength and reputation of the information publisher; the second thing is the maturity of the project or product , its selling point, model, and service ;