Systems Thinking: Rather Lazy Than Tired fax list Another way to understand how it all works up there is the theory of System 1 and System 2 thinking, or unconscious and conscious thinking. You could say that System 1 consists of the reptilian and mammalian brain and that System 2 is the human fax list brain. System 1 automatically guides you through the many choices you have to make in a day and can process information at lightning speed. That is necessary, otherwise you will have no energy left for other things. But because of the fleeting thinking, the fax list intuitive System 1 sometimes makes a mistake. System 2 is slower, rational and aware. It takes time to think. It seeks facts and evidence and weighs the pros and cons.
This guzzles glucose; those are the fax list sugars that feed your brain with energy. System 2 is therefore rather lazy than tired. If System 1 can do something, System 2 is fax list happy to leave it to that. The brain mainly chooses the path of least resistance. Behavioral psychology in your marketing communications By being aware of how the brain works and the way people make decisions, you can make your marketing fax list communications more convincing.
Hillesum and Komduur call this supercharging fax list your story. How do you do that in practice? 10 tips: 1. Grab attention Sensory signals immediately bring attention and action. This survival mechanism makes you react faster than your brain can think. Visual triggers have a quick and effective connection to thefax list reptilian brain. Images of people, especially faces, immediately attract attention. The same applies to animals, because they fax list can serve as a food source as well as be life-threatening.