The goal is thus to create a privileged relationship between the brand and its subscribers, allowing it to gain notoriety thanks to the network it is building, while improving its brand image, showing that it is present, but also at the listening to its customers by interacting with them. Having a committed and qualified community is an essential step for brands, for their e-reputation but also to allow them to acquire new customers. However, buying dummy subscribers does not help in any way to notoriety, on the contrary, these practices risk being spotted by the networks and their users, and tarnishing the image of the brand.
Social networks are proving to be increasingly used acquisition levers, so don't skimp on your efforts to work on your notoriety. It's a long-term job that must be consistent and fax list monitored, so don't hesitate to call on digital reputation professionals to help you.From researching information to booking a holiday, three-quarters of future travelers use the Internet. While the winter holidays are in full swing, it is essential for tourism players to be present on the Web. But this is not enough.
To attract leads, you must also undertake a digital marketing strategy. There are many possibilities to promote your tourism products. What are the preferred levers? Google, an essential lever for tourism According to a Clickstream Travel France study, 87% of French travelers use the Google search engine at least once in their purchase journey to prepare a trip. Google Search is therefore a lever that should not be overlooked. Create a listing on Google MyBusiness google-mybusinessTo optimize your local referencing (when a place is associated with a query), it is now essential to list your establishment on Google by creating a “MyBusiness” file.