First , the disappointment created is felt to be relatively unimportant and can be handled by the customer himself. Second, Customers believe the company will do nothing about the problems they are experiencing. So instead of clapping one hand, it's CEO Email List better not to complain. Most likely, this kind of customer will move to another product. Third, the customer does not know how to contact the company to convey his feelings. In the end, the complaint CEO Email List was kept to itself. Fourth, customers do not know who to complain to. Manager or frontline? Service or marketing? Even sometimes confused by the existing rules.
Fifth, customers do not complain because they CEO Email List prefer someone else to solve the problem. Complaints should be handled quickly and resolved with a pleasant solution. We must be aware that customers who submit complaints are still good customers, because at least they are still our customers. By handling complaints properly, it means that we have returned the customer's love for the brand. Don't forget to also record customer complaints CEO Email List in the database, of course before that we have to create and get a customer database. Read also 5 Techniques to Attract Buyers
Customer Expectations In addition to complaints, there CEO Email List are things that are quite important for brands to fulfill, namely expectations . Expectations are things that must be met to create customer satisfaction. Because it is necessary to know the expectations of the customers we serve. This is so that it is not too difficult to provide optimal satisfaction. Customer expectations have many factors, but what we can control is the promises we deliver. An interesting CEO Email List example from British Airways which has a written rule that pilots or flight crews must not over-promise. When the plane is about to land, they are not allowed to announce how long the plane will land as seen on the pilot room monitor.